07_Fabbro Nicolini
A website for a family ironworks that turns decades of craft into something a new client can trust in a few seconds.
Visit live site- Client
- Fabbro Nicolini
- Scope
- Web Design, UX Strategy, Local Business, Craft
- The problem
- A craftsman's reputation lives in word of mouth. Online, a stranger has nothing to judge it by.
- What I did
- A site that leads with proof, splits services by who is asking, and keeps one action in sight: get in touch.
- The result
- Live at fabbronicolini.it.
For a craftsman, trust has to be visible before the first call.
01Context
Professional ironwork, made to measure.
Fabbro Nicolini builds security grilles, gates, staircases, furniture and small metalwork for companies and private clients. The site had to present decades of workshop experience to people who have never set foot in it.
02The structure
Proof first, then the offer, then one clear action.
- Proof up front
- Rating, clients served and jobs per year appear before any description of the services.
- A method in three steps
- Listening, tested products and continued support explain how the workshop works, not only what it makes.
- Two doors
- Companies and private clients have different needs, so each gets its own path into the services.
03The result
A workshop that now introduces itself.
The site is live, with gallery, testimonials and a direct line to talk to an expert.