05_Goer
A marketplace for last-minute fitness and wellness in Austin: drop-in sessions only, no subscriptions, prices that fall as class time gets closer.
Visit live site- Client
- Goer
- Scope
- Web Design, Mobile App, Marketplace, Fitness
- The problem
- Subscriptions keep occasional gym-goers away, while studios start classes with empty spots.
- What I did
- A launch site built around one message and one action: download the app and book an open spot.
- The result
- Live in Austin on the App Store and Google Play.
From "I should work out" to actually working out.
01Context
Last-minute fitness and wellness, for less.
Goer lists open spots in gyms, classes and wellness centers. Businesses decide the price and timing of each drop, and people book a single session with instant confirmation.
02The message
Drop-ins only. No subscriptions.
- Pay per session
- No commitment to explain away: the site speaks to people who are not consistent and says so openly.
- Prices that drop
- Sample classes show the list price next to the last-minute price, so the saving is visible before downloading.
- Credit to start
- $15 on sign-up and $20 for every two friends who join give a reason to try now and to bring someone along.
03The result
Now live in Austin.
The app is available on the App Store and Google Play, with the site as its front door.