06_Sisal
An immersive 3D platform where people walk through three rooms of memories tied to the Sisal brand, and end by booking a visit to its Distributed Museum.
- Client
- Sisal
- Role
- UX and UI design
- Scope
- UX Design, UI Design, 3D Experience, Brand Heritage
- The problem
- The Sisal Distributed Museum holds decades of shared memories, but few people know it exists.
- What I did
- Research, user flow, wireframes, visual concept and an interactive 3D prototype, tested with users.
- The result
- A story in three rooms that turns brand history into a personal memory and leads to a booked visit.
People do not remember a brand's history. They remember their own.
01Context
Enhancing the Sisal Distributed Museum.
Sisal has been part of everyday Italian life for generations. Working in a team with Daniela Huqi and Giulia Franceschini, we designed an immersive 3D platform that lets people explore and interact with memories associated with the brand.
The experience strengthens the emotional connection with Sisal and works as a strategic touchpoint: it gives people a reason to discover the Distributed Museum.
02Audience
Three audiences with one thing in common: curiosity.
- Young explorers
- Curious and digitally savvy, interested in what happens behind the scenes of iconic companies.
- Digital professionals
- Looking for inspiration in how an established brand innovates.
- Sisal employees
- Eager to learn more about the brand's history and feel part of a strong organization.
03Process
From interviews to a tested prototype, in four steps.
- 01 Research
- User interviews and moodboard.
- 02 Prototype
- User flow and wireframes.
- 03 UI design
- Visual concept, animations and interactive prototype.
- 04 Test
- User testing and final corrections.
04The solution
Three rooms, three memories, one invitation.
The story unfolds across three domestic rooms. In each one a narrated memory plays and objects can be explored, then the visitor chooses whether to continue. Every path ends in the same place: booking a visit to the museum.
05The result
A brand museum people enter through their own memories.
The prototype was tested with users and refined before delivery. It gives Sisal a digital front door to the Distributed Museum that speaks to emotion first and to information second.